A key feature to keeping a steady flow of web traffic is giving users a reason to return. By keeping your site populated with new, and current content users will have a reason to come back. Promote a service, keep your users update or even educate users on new trends or technologies.

What is a blog?

The word ‘Blog’ derived from ‘Web Log’. The most common form of a blog is a written form that acts as a journal or online diary, using links, photos as well as audio and video. A large feature of many blogs is the ability to leave comments and participate in a discussion.

Your Blog

When a blog is hosted on your website that content is picked up by search engines, which will give your site more weight and relevance.

Other Blogs

Besides the beneficial content, blogs are also a means to receive inbound links. By posting your link in a blog you are creating your own inbound links. Be cautious though, you do not want to spam other sites in the process of gaining inbound links.

Blog Information

To name a couple blog solutions, Google has their own blog product/service called ‘Blogger’ (http://www.blogger.com) and WordPress (http://www.wordpress.com) has their own product/service.

Google now gives users the ability to display their blog on a domain of their choice. WordPress allows you to download their blog script (PHP based) and use it on your domain.

In Summary:

• Blogs give your site content that is searchable and a reason for users to revisit
• Blogs can be used to receive inbound links